Everything has a price. You just have to decide if you are going to do it right the first time.
Your identity should tell the audience what you do without the need for explanation. Your brand should back that up. Or you will look vanilla, even though that is a nice flavour of ice cream it’s not great if you want to stand out. If you don’t enjoy what you do or have no passion for the business you have created, then more than likely your brand will look like you.
You never get a second chance to make a first impression
Your brand is part of your armour. It should be a part of everything that you do. Think about what your customers see when they see your brand.
What does your brand say about you?
Design can be art. Design can be simple. That’s why it’s so complicated.
— Paul Rand
