Creating a brand is like climbing a mountain, you need the right tools to get you to the top.

Design Process

We create brands for our clients and have found that understanding your difference is critical. With new products and services being introduced almost daily, it is important to make sure that any branding work is relevant.

While the core idea remains simple, portable, and emotionally engaging, the positioning sets your brand apart in the minds of consumers. This strategic process is split into two parts: establishing the desired endpoint and criteria, followed by creating a comprehensive brand strategy that guides our creative team. The next step is design, where we bring the brand to life by infusing it with personality.

From a distinctive new identity to a resonating visual language, we create the graphic essence of your brand. Lastly, we implement the brand and present it to the world, ensuring consistency across all touchpoints. From the name and packaging to the behavior of sales staff and the style of marketing materials, every detail reflects a robust, compelling, and unified idea.

Building a successful brand may seem like a journey, however, every mountain climb begins with the first step.

PHASE 1 - DISCOVERY

Discovery workshop

In the discovery phase we learn all about you, what your company aspirations are and why the company was created in the first place. We want to leave no stone unturned to get a realistic view of the company. It’s essential that key people are at our workshop so that we understand the what why and how your company was born.

Your brand personality

The Brand Husl personality toolkit will create the company in an easy to understand matrix, giving you the chance to see the company as a entity that lives and breathes, and what makes it unique. Every company is uniquely different.

Competitor Analysis

Competitor analysis is the process of evaluating and understanding the strengths, weaknesses, strategies, and performance of competing businesses within the same industry to gain insights and make informed decisions.

Brand Audit

A brand audit is a comprehensive assessment and analysis of a company’s brand identity, messaging, visual elements, and overall brand perception to identify strengths, weaknesses, and opportunities for improvement. Looking at all of your brand assets and how they are used in you current marketing campaigns.

PHASE 2 - DEVELOP

Creating a clear direction

In the initial phase of competitor and audience research, our team will comprehensively analyse key competitors’ content and marketing strategies, providing a detailed report on their activities. Additionally, we offer the option to develop custom interview questions and conduct interviews with your customers, target audience, and other relevant stakeholders. This valuable insight will guide the brand strategy and positioning process.

We will create a comprehensive brand positioning document based on the insights gathered from the strategy workshop and research. This document will encompass brand statements tailored for both internal and external stakeholders. If desired, we can also develop a tagline to enhance brand recognition. The brand positioning document will incorporate essential elements such as the brand vision, mission, values, and an engaging brand story, ensuring a cohesive and impactful brand identity.

Your competitors

During this presentation, we have the opportunity to examine the competition brands together, which brings immense value as we explore the industry’s landscape. As professionals, we approach this exercise with confidence and a positive outlook. By viewing all the brands side by side, our creativity is sparked, and we can leverage our expertise to identify trends, patterns, and opportunities within the market. This holistic perspective empowers us to make informed decisions and strategically position ourselves. With a happy and optimistic mindset, we embrace the chance to showcase our unique offerings and stand out from the crowd. Together, we will explore the competitive landscape, celebrate our creativity, and confidently shape our brand’s path to success.

Design Strategy

During the exploration and visualisation phase, we utilise the insights gathered in the discovery phase to create two or three creative options for the brand’s look and feel. These options are showcased across key applications, allowing the client to experience how the brand will be implemented. The chosen route is refined and presented as the final brand direction, accompanied by illustrated applications demonstrating the brand in action. We present three creative concepts for client review, incorporating logo, colours, typography, and overall brand aesthetic. Client feedback is considered, leading to the presentation of a final logo for approval, ultimately resulting in the client approving the brand’s design elements and overall look and feel.

PHASE 3 - DESIGN

Design Concepts

During the exploration and visualization phase, we utilize the insights gathered in the discovery phase to create two or three creative options for the brand’s look and feel. These options are showcased across key applications, allowing the client to experience how the brand will be implemented. The chosen route is refined and presented as the final brand direction, accompanied by illustrated applications demonstrating the brand in action. We present three creative concepts for client review, incorporating logo, colours, typography, and overall brand aesthetic. Client feedback is considered, leading to the presentation of a final logo for approval, ultimately resulting in the client approving the brand’s design elements and overall look and feel.

Creative concept 1

Creative concept 2

Creative concept 3

PHASE 4 - DEPLOY

Crystallising the brand

Once the design phase is complete, we will provide you with comprehensive design guidelines. These guidelines will include all the visual assets that have been designed and created, ensuring they are ready for immediate use. The brand guidelines will serve as your go-to deployment document, providing clear instructions on consistently implementing the visual elements across various applications.
Furthermore, specific applications mentioned in the scope of work will be created and prepared for use.

Guidelines

Now we're at the top

We have always excelled in collaborating directly with founders and CEO’s of professional companies, providing valuable support during critical moments in the branding journey.At such defining moments, the decisions can significantly impact your company’s reputation for years. If your branding has stagnated and no longer resonates with your target audience. It may be time to rejuvenate your brand, infusing it with fresh energy and restoring its prominence. Is your business undergoing a strategic shift and aiming to target new market segments with a different offering? Some may see this as an obstacle, but we perceive them as opportunities to fortify and enhance your brand, ultimately delivering enduring value to your business. Your time is valuable, so let’s take the pain away from you and serve it back all polished and ready to go out into the world. Let’s elevate your service-based business and create a remarkable brand experience that attracts a waitlist of clients; we encourage you to explore our pricing options. If our services align with your budget, we invite you to book a 15-minute consultation to determine whether we are the right fit to collaborate.

Let’s take the first step towards that mountain.

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