AstraZeneca
Make your health your priority
We partnered with AstraZeneca to design the brand identity and digital ecosystem for Health Gate—a mobile app that helps people manage chronic conditions like diabetes, asthma, and heart failure.
From strategy and naming to visual identity and UI design, we created a brand that feels warm, trustworthy, and empowering. A calm colour palette, paired with human-centred design and expert typography, positions Health Gate as a dependable companion for daily wellness.
The result is a seamless digital experience that puts people first—bridging the gap between medical complexity and everyday care.
We worked closely with AstraZeneca to define Health Gate’s purpose and personality—positioning it as a trusted companion in patients’ daily health journeys. The strategy centred on clarity, reassurance, and empowerment, built to resonate with users managing serious conditions.
Read the full project story here
AstraZeneca needed more than just an app—they needed a platform that could influence behaviour. Our strategy focused on empowering users through clear, human-centred design and a tone of voice that simplifies the complex. We made sure every visual and verbal element supports one goal: helping patients take daily ownership of their health.
Read the full project story here
We knew Health Gate users were managing life-changing conditions—often while juggling work, family, and emotional stress. That’s why we built a brand that feels like a partner, not a prescription. Calm colours, accessible typography, and intuitive UX design were all chosen to reduce friction and create confidence from the first tap.
We created a scalable design system for mobile and web, balancing intuitive UX with rich content delivery. Key app features like the diabetes tool, dosage reminders, and future doctor chat functionality were all considered in the brand’s architecture from day one.
