We get on with it.
ES:ME is an award-winning AV and engineering company providing technical event consultancy, venue services and AV and rigging equipment. We have an international team and a global outlook, and we work on events across the GCC, Asia and Africa.
We refined it to have a greater balance. We have limited the number of colours in the identity to keep it simple to use. However, we have extended the variety of colours in our secondary palette.
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When you’re running an event, there’s a long list of people to consider. Organisers. Sponsors. Attendees. Performers. The venue. Trust us to handle your event and you won’t have to think twice about the technical aspects. The brand was streamlined and updated to sit inline with the new strategy.
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The colour palette was a big step for the client as they had always used a combination of red and black that made them look very dated. The key was to evolve the brand identity to reflect the new changes in the brand applications. The colour palette introduced purple tones to communicate a more premier feel and added a sense of modernity and quality
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With the brand strategy complete, we redesigned their verbal communication to appeal to the end user. Taking onboard the key pain points that their clients would suffer from and turning them into the points that would be address in their marketing collateral.
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