Dubai World Cup - Style Stakes

Style Stakes, Dubai World Cup’s annual fashion competition, is one of the biggest stages for racegoers from around the world to showcase their style and artistic flair. This year, we revamped the look and feel of the brand through a path-breaking creative approach that embodied its very spirit. We adopted a vintage style through a unique illustration that showcased last year’s winners along with the iconic Meydan Grandstand. As a result, the creatives for Style Stakes captured as much attention as the winning contestants of the competition did.