Dubai International Boatshow
In AI, Design, Digital, Photography, Motion Graphics
30 years in the making
We created a new brand look and feel for the 2024 Dubai International Boat Show. Creating a visual journey through the past 30 years of the show from past heritiage to the modern era.
We used AI to create a luxury yacht, and photoshop to produce the composition of the old dhow, that was then mirrored in the water to show the legacy of the event.
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The main identity was updated to incorporate the 30th anniversary of the event.
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Two versions of the creative was used, by switching the dhow and super yacht position.
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