The creation of a new identity for the Dubai Show Jumping Championship made a buzz at the event. This update to the brand helped solidify the mission to create a stage for hosting world class events.

The brand was created in the UAE colours as a significant nod to the founder of Meydan and his love of horses. It has been created with simple lines that come together to form a horses head. The brand is unique and has been crafted to showcase the prestigious level of detail that goes into horse jumping.

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