Al Maryah Mall
Al Maryah Central is the place to be
next generation mall
Al Maryah Central combines a remarkable waterfront destination with the excitement of a mixed-use urban development that will transform the retail and entertainment experience in Abu Dhabi.
Al Maryah Central is an exciting destination that embodies the sophistication of a big city, with an emphasis on local familiarity, walkability and discovery to deliver engaging experiences – time and time again.
More than a mall, Al Maryah Central offers an authentic urban experience that blends the best of its physical spaces with the activities of the people who use them. This waterfront destination offers a new kind of cosmopolitan lifestyle, with unrivalled retail, iconic restaurants, family entertainment and a vibrant street life delivering an extraordinary shopping, dining and entertainment destination.
The new mall, situated in the prestigious area of Abu Dhabi, is home to the first Macy’s outside of America and conveniently connects to the high-end Galleria Mall.
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The brand identity was strengthened by the use of a versatile colour palette and simple super graphic to be used in promotion. The design strategy was produced for the different stages of the mall’s opening which included a unique visual narrative that was reflected in all the brand’s communications.
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Putting in to practice the two phases of look and feel
The super graphic was used to show the different aspects of the mall and the entertainment offering in a playful way. This was used before the mall was open to the public to add some stopping power when used in application.
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Many different variations were used and used as motion for social media
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The bold colours and textures were added to the super graphic that could be applied to various collaterals and OOH
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Exploding the identity into different shaped created a dynamic variation to the main concept. Allow us to be more playful in application design
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The photography was used to add the prestigious aspects of the mall. The patterns are endless giving the design team space to flourish.
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By using just two of the shapes from the identity we were able to create simple and effective promotions and graphics that were unique to the project.
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All applications including hoarding, out of home, print and digital was created by out team.
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