Dubai World Cup
5 months of vibrant racing
Being Meydan’s agency of choice for the last two season for all events organised and hosted by Meydan Equine and its affiliated brands including the Emirates Equestrian Centre, Dubai Equestrian Club, Emirates Racing Authority and Dubai Racing Club. As their primary branding partner, we continue to develop integrated 360° brand solutions right from creating the look and feel of the various brands to producing creative and digital marketing collaterals and branding promotional touchpoints.
Following in depth research we were able to direct the design strategy towards a compelling graphic style. Using three colourways for the Dubai race season, Dubai World Cup Carnival and the Dubai World Cup. Each using consistent elements throughout the season.
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A vibrant visual direction encompassed the excitement and passion that racing brings to Meydan.
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Working as a 15 strong team we were are able to manage the different creative streams of digital, motion and print.
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Having a strong visual direction was important to match the exciting race days and strict guidelines to make all collaterals consistent for the 6 months of the season.
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Over 1000 individual pieces of collaterals were created from venue graphics, hospitality promotions, digital advertising, social media and printed brochures for every event throughout the season.
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