Total Recall
So, before you start thinking of Arnold Schwarzenegger and his head malfunction "two weeks...two weeks etc". I'm not talking about that here. A logo recall is really important when it comes to branding. Take a look at the below images, this was published a few years ago by signs.com, but still, the results are interesting.
Maximizing Brand Recall
In today's fast-paced and information-saturated world, the battle for consumer attention has become more intense than ever before. Amid this chaos, one of the most coveted achievements for any business is to establish a strong brand recall. Brand recall, often referred to as top-of-mind awareness, is the ability of customers to readily remember and associate your brand with a specific product or service category. It's the holy grail of marketing, as it can significantly influence purchasing decisions and drive long-term success.
Study
A study was done by signs.com by asking 150 Americans to draw 10 of the most famous brands as accurately as they could. The results were very interesting.
One in 5 people thinks the Foot Locker referee wears a hat (he doesn't), and nearly half of people believe the Starbucks mermaid does not wear a crown (she does).
The Power of Brand Recall
Brand recall goes beyond recognition; it's about making a lasting impression. When a brand is successfully embedded in a consumer's mind, it becomes a default choice whenever they consider a purchase within the brand's niche. Think about it – when someone asks you for a soda, the chances are high that the name "Coca-Cola" pops into your head first. That's the power of brand recall.
Strategies for Achieving High Brand Recall
The journey toward achieving remarkable brand recall can be likened to an art form. It involves a combination of strategic thinking, creative execution, and consistent efforts. Let's explore some of the strategies that can help your brand become synonymous with its product or service category.
Consistent Branding
Maintaining a consistent visual identity is paramount. This includes logos, color schemes, and typography. According to a study conducted by Signs.com, visual consistency can increase brand recognition by up to 80%. By keeping your brand's appearance uniform across all touchpoints, you reinforce the brand image in consumers' minds over time.
Quality and Consistency
The quality of your products or services is a powerful determinant of brand recall. Delivering consistent quality establishes credibility and encourages positive word-of-mouth, reinforcing your brand's position in the minds of consumers. According to the same study, a positive experience can lead to a 62% increase in brand recall.
In conclusion, achieving high brand recall requires a combination of creativity, consistency, and meaningful customer interactions. By implementing these strategies and continuously adapting to the evolving consumer landscape, businesses can establish themselves as top-of-mind choices in their respective industries. Remember, the goal is not just to be recognised, but to be remembered – and that's where the true power of branding lies.
Ref:
Branded in Memory: How Does Brand Recall Work?" Signs.com, https://www.signs.com/branded-in-memory/
What logo can you draw from memory?
