Zabeel Feed
Enriched by nature. Empowered by science
Enhancing the brand’s existing logo mark through a hand-drawn custom wordmark in Arabic and English. The ‘Z’ of the logo was designed to retain the brand’s rich history and heritage while highlighting the brand’s dual strengths – nature and science – through two encircling swishes.
Zabeel Feed, established as Zabeel Feedmills in 1985, needed to revitalise their brand to better represent its goals.
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The fluid and contemporary identity was just the beginning of a complete brand revamp that included stationery, distinct packaging for the brand’s various product categories, dual-language commerce website, and a variety of marketing collaterals.
Read the full project story here
Each icon was crafted to create a consistent library that was relevant to over 30 products in the range.
The Premium packaging was created on different materials that allowed the design to be in full colour, enforcing the brand’s colour scheme for Equine and Avian feeds.
