Masters at work
MILA is a boutique of visionary curators, producing stunning, immersive landscape experiences. We were tasked with creating a brand that encapsulated their exceptional artistry and discerning clientele. Drawing inspiration from MILA's portfolio of awe-inspiring projects, we set out to craft a visual identity that evokes an air of understated elegance, showcasing their mastery and professionalism. With exquisite attention to detail, our team developed a unique brand that embodies the essence of MILA and sets them apart as industry leaders.
Our team developed a captivating word mark for the brand by fusing together abstract symbols commonly utilised in outdoor space planning. Each letter and symbol elegantly represents objects that are widely present in both public and private domains. For instance, the letter 'A' evokes the presence of a beautiful topiary tree, while the letter 'I' embodies the essence of a stunning statue or artwork. The result is a striking and distinctive brand that brilliantly captures the essence of outdoor spaces while paying homage to the beautiful objects found within them.
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In response to the client's request for a contemporary and distinctive brand that would set them apart from their competition, our research revealed a market saturated with simple and trendy monochromatic brands lacking in color. To address this gap, we developed a brand that can be utilized as a monograph and customized in any color from the palette, providing a unique and versatile visual identity for the client.
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Putting the look and feel in to practice
We created essential assets for the brand, which can be utilised across all of their collaterals for expansion and consistency purposes.
The stationery incorporates a unique color palette, designed to establish recognition within the industry. Quality is prioritised when utilising both printed materials and digital media, ensuring consistency across all platforms.
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