DIFC Courts
Don't stop when your legacy begins.
Creating thought for action before it's too late
Making a Will is something that we should all do. There are many stories in the UAE where the lives of the survivors have suffered unnecessarily. This is because there wasn’t a provision for the future. We set about to change this.
We drew our inspiration from old will and the way they were written on paper. This paper would be the visual narrative throughout the campaign. Giving a sense of tradition in the modern way of registering your will.
Read the full project story here
Our concept uses a very simple storybook that depicts the life of a typical ex-pat in the UAE; how we all came to work and live here have some similarities, and how we leave will also have similarities. However, should we pass without leaving a Will can leave many complications.
Read the full project story here
Once the visual was created the music needed to make tell the story. The music was composed in-house to give the right tone and impact without the need for a voice over.
Print and digital campaign followed the same visual narrative. We used paper characters that spanned over the different demographics, different family groups and family types.
