Area 51
Food that is out of this world
Area 51 is a quirky restaurant that is in the middle of UAE serving food that is out of this world. It is jammed packed with UFO and Area 51 memorabilia and every customer has story to tell which gives its tribal following.
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Creating a unique style for this brand was very important as it needed to match the vision of the restaurant. Research revealed that using vintage posters from the 60's and 70's would comfortably unite both. It allowed us to be more fun with the illustrations and create something unique in the UAE.
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We developed four initial posters and four additional ‘paper clippings’ to create the repeat pattern. Following the colour palette, and using vintage brushes to give the authentic look. These were used throughout the marketing collateral.
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We supported with designing all merchandise and packaging.
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