Aligning the alliance

Integrity, Intellectual rigour and Excellence as standard.

ALN is an integrated alliance of the preeminent full-service corporate law firms in 15 African countries: Algeria, Côte d'Ivoire, Ethiopia, Guinea, Kenya, Madagascar, Malawi, Mauritius, Morocco, Nigeria, Rwanda, Sudan, Tanzania, Uganda and Zambia.

“Repositioning ALN as a dominant player, the task was to visually harmonise each 15-member firm’s brand with the overall alliance”

Creating a custom supergraphic from the identity allowed the design of collateral a simple and effective way of using photography, graphics and illustrations that would be consistent no matter what the touchpoint.

The website was the new window to the business, allowing all of the alliance companies to pool all of their knowledge and expertise in one place. This allowed everyone to have a consistent way of communicating under one singular vision.

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