ADCOOP
Enriching Lives
ADCOOP: Redefining Retail Excellence with a Modern Touch
Since 1981, ADCOOP has been at the heart of the UAE’s retail sector—a trusted name synonymous with quality and community. In 2023, under MAIR Group’s strategic leadership, we embarked on a transformative rebranding journey. Drawing on Emirati heritage, the new logo takes inspiration from traditional doors and gates, symbolising hospitality, trust, and our role as a gateway to quality living. This redesign honours ADCOOP’s legacy while projecting a bold, modern vision for the future.
Design Process
Our approach began with a deep dive into ADCOOP’s history, values, and aspirations for the next chapter. In collaboration with Brand Husl, we conducted research and discovery sessions that informed every creative decision. The result is a visual identity that harmonises tradition and innovation, designed to resonate with today’s diverse and dynamic audience.
Read the full project story here
Visual Identity
The new ADCOOP logo is a contemporary expression of cultural heritage. Its geometric design reflects Emirati architecture, while an upward arrow speaks to progress and growth. The colour palette, led by vibrant purples and yellows, alongside the custom Bukra font, brings a fresh, approachable aesthetic to the brand. Every element reinforces trust and modernity while staying deeply rooted in ADCOOP’s values.
Read the full project story here
Applications
The new brand identity has been rolled out across every touchpoint. From illuminated storefront signage to in-store graphics and digital platforms, the refreshed look is both cohesive and impactful. Packaging, promotional materials, and social media assets now reflect a vibrant and polished identity, ensuring customers feel a consistent sense of trust and quality, no matter how they engage with ADCOOP.
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Outcome
This rebranding marks a significant milestone in ADCOOP’s evolution. With MAIR Group’s strategic guidance and Brand Husl’s creative expertise, we’ve brought a modern, future-focused identity to life while honouring the community-centric values that define ADCOOP. Today, the brand is positioned not just as a supermarket but as a trusted hub where tradition meets innovation—ready to serve the UAE for generations to come.
To read the full project story here
Trolly-dash
As well as creating the corporate level stationery and collaterals. The in store campaigns and graphics took on another life. These were everything from POS to signage. Working with the internal team and their interiors team in Amsterdam, we created a visual narrative that can be used across all marketing and internal store applications.
