Before reaching out to agencies, be clear on what you need. Are you after a full brand identity, a website redesign, or marketing collateral? Different firms specialise in different areas. A well-defined brief helps you select the right agency and sets expectations from the start.

A strong portfolio is essential. Look for work that aligns with your industry and style preferences. Have they worked with brands of your scale? Do they understand your market? Case studies showcasing process, challenges, and results are just as important as the visuals.

Graphic design is about problem-solving, not just aesthetics. A top firm will have a strategic approach, incorporating research and brand immersion. Ask about their process—do they prioritise strategy before execution? Effective design must be both visually appealing and purposeful.

Your relationship with a design firm is a collaboration. You need a team that listens, asks the right questions, and communicates clearly. Are they proactive? Do they challenge your thinking while respecting your goals? A great agency acts as an extension of your team.

Your design needs won’t end with one project. The right firm should be a long-term partner, growing with your brand. Can they scale with your needs? Finding an adaptable agency ensures consistency and evolution as your business expands.

Great design is an investment, not an expense. While budget matters, the cheapest option is rarely the best. Look for value—strategic thinking, expertise, and quality execution. Cutting corners can cost more in the long run when rework becomes necessary.