Zabeel Feed

Zabeel Feed, established as Zabeel Feedmills in 1985, needed to revitalise their brand to better represent its goals. We enhanced the brand’s existing logomark through a hand-drawn custom wordmark in Arabic and English. The ‘Z’ of the logo was designed to retain the brand’s rich history and heritage while highlighting the brand’s dual strengths – nature and science – through two encircling swishes. This enhanced Zabeel Feeds commitment to technology. We developed two distinct sets of packaging – Classic and Premium. The Classic was a simple two colour design using icons of the animals the feed was for.

The fluid and contemporary identity was just the beginning of a complete brand revamp that included stationery, distinct packaging for the brand’s various product categories, dual-language commerce website, and a variety of marketing collaterals.

Each icon was crafted to create a consistent library that was relevant to over 30 products in the range. The Premium packaging was created on different materials that allowed the design to be in full colour, enforcing the brand’s colour scheme for Equine and Avian feeds. The Classic packaging was used across all of the products with a print run of over 1 million impressions per year. That’s a lot of feed.

ClientZabeel FeedServices360 Rebrand and Positioning, Packaging, Web design, Web Development, E Commerce, Signage, PhotographyYear2019-2020

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    Dubai Marina
    Dubai
    United Arab Emirates

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