The new mall, situated in the prestigious area of Abu Dhabi, is home to the first Macy’s outside of America and conveniently connects to the high-end Galleria Mall. Working with our friends at The Leap Collective, we created the design strategy for the different stages of the mall’s opening which included a unique visual narrative that was reflected in all the brand’s communications.
ClientAl Maryah CentralServicesBranding, Advertising, Graphic Design