In the world of business, a strong brand is like a well-tailored suit—it should fit perfectly, make an impact, and feel relevant. But just like fashion, branding evolves, and what worked a decade ago might not cut it today. A brand makeover isn’t just about updating a logo or changing colours; it’s about ensuring your brand stays aligned with your audience, market trends, and business objectives. So, how do you know when it’s time for a refresh? Here are the telltale signs.